The immense scarcity of outdoor opportunities these days is taking a toll on businesses. It was supposedly a bigger issue at hand last year when the pandemic and the lockdown was to be dealt with newly, and no strategies or policies were in place to handle the brands any other way. Social media, on the other hand, has come out to be a saviour for all purposes that had the courage and the manpower to tackle the task. From entertainment to information to selling social media came as a one-stop solution to it all. What added to the list of benefits was the increased screen time for ordinary people who were home and interacting with the world through online means. It was a scenario where the audience, irrespective of your brand and their choice of pursuant, was online and waiting for some fun and innovative content to knock their screens. Amongst the first to realise and act were bigger brands that sold necessities and luxury, and next came with aesthetics and luxury like plant delivery, and they caught up quick. Today you should read this article to buck up to make a presence online that increases sales and creates reputable brand awareness.
- Create a channel
The first thing to do is create a channel on social media if you don’t have one already. It should be on Instagram and YouTube, Linked In and Twitter. The above can change based on the scale and profile of your business but remember this is what will help you widen the two aspects, and hence making a presence everywhere is a good idea.
- Posts images of products
Post the images of newer products in your collection on Instagram and other channels and let the audience get an experience of what it is all about. You can make videos too, or it is all about letting people know that everything is real and worth buying.
- Unbox and review videos
Your consumers may be reluctant to buy your products online because they can’t get hold of a firsthand experience, but if you reveal what it is like, they might catch some interest. For instance, unbox your new products, which could be about phones, careers, plants and more. Show a video of the process of making and delivering as well.
- Give a face to the brand
When people think about your brand, they should be able to frame an image in their mind about certain things. Bigger brands have ambassadors and powerful logos for that purpose. Still, otherwise, it is an in-house effort to showcase a united front and give insights into its culture.
- Create contests and coupon codes
Initially, to boost your sales and gain more followers, the quickest thing to do is create contests or sell things with coupon codes. This helps in letting your consumer know that such a thing exists, and when they know what your product is all about and if it turns out worthy, they won’t wait for a coupon code the next time.
- Promote sale offers online
Offline having pamphlets and a hoarding outside the shop is enough to ask the audience to walk in and buy, but in online buying, people have a lesser clue about the sale, and when they don’t know about the existence, it ends up badly for the brands. So put up sales and advertise about it across social media platforms to lure the audience into buying the product.
- Invest in online ads and promotion
Had it all been offline, you would have invested in promotions which is a fact, but somehow people are reluctant to spend on online advertising. Although as per reports, a hike in the ROI due to online advertising has been observed and can turn out to be a boost for you as well.
- Be visible
Visibility is the deciding factor of whether your product will sell. Most importantly, your consumer should know that you exist, and it is equally crucial to encounter your potential target audience before your competition does. Using hashtags and posting enough tines with creative content should do a good job of being in new people.