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    How To Setup A T-shirt Store

    You did some research and calculations, planned and decided: you want to set up a T-shirt store. However, starting your own business and moving on with it requires more effort than just having a desire. It takes some basic care, ranging from the formalization of the company to the way it is disclosed to customers.

    In today’s article, we will offer you a step-by-step understanding of the aspects that need to be considered when setting up your store. Do you want to know how to proceed? So enjoy and check it out right now!

    Company formalization

    In this phase, you will take care of all the processes related to starting a company. This involves creating a CNPJ with the Federal Revenue Service and obtaining authorization to issue an invoice.

    The ideal is to have the help of an accountant who has the knowledge and experience to provide all the issues involved in this. Check the possibility of qualifying as an Individual Micro entrepreneur ( MEI ). In this case, you will only pay ICMS and INSS, a considerably lower tax burden.

    Creating a business plan

    The business plan is the document that specifies all issues relevant to the enterprise. In it, you must describe the objectives, actions, and investments necessary to achieve them, the type of relationship with customers, the dissemination strategies, among other things. That is, it must formalize the points related to:

    • financial
    • marketing
    • commercial
    • logistics

    Everything associated with your business’ operating strategy should be described in the plan, and it will serve as a guide for your decision making over time. The Sebrae offers a model that can be followed when creating your plan.

    Selection of suppliers

    The time has come to choose your suppliers – shirts, inks, packaging, and other necessary materials. Cost is a major factor, also remember to prioritize quality, as this directly influences your customers’ satisfaction and the image that your business creates in the market.

    Please get to know more about the reputation of these companies, what has been said about them on the internet, the opinion of customers, and any other factor that may influence their decision. Besides, it is important to evaluate other issues, such as:

    • delivery times
    • payment terms
    • ability to meet the high demand.

    If you still don’t have the capital available to invest in machinery and equipment, you can find suppliers that do the job of printing and shipping the T-shirts. However, keep in mind the cost of doing this, as it will likely decrease your profitability.

    Market segmentation

    Instead of setting up the t-shirt store and only then, in practice, testing what the customer accepts, do a search first. Through it, you get to know your audience better, identify your needs, and, from there, define what you should offer.

    This helps to reduce the risks of investing money in something that will not work. Besides, you start the business by knowing your customers and knowing better how to relate to them.

    To do an efficient job, you need to do segmentation considering issues:

    • geographic
    • demographic (age, sex, income, education, etc.);
    • psychographic (interests, opinions, lifestyle, hobbies, etc.);
    • behavioral (related to consumption).

    Production of original parts

    Now that you know who your customers are and what they are looking for, you have enough information to affirm the market niche in which you will operate and the types of products you must offer. Use this to create shirts with original prints and show a difference, which will attract more customers to your store.

    If you choose a theme focused on films, for example, study a lot about it and produce your t-shirts. Doing a good job, your store will become a reference in the market and will always be recommended when someone wants to find a specific piece – about The Godfather.

    Defining the workload

    Establish how your production dynamics will be. Do you have space and money to maintain stock, or does your business model require custom work?

    Planning this issue is essential to optimize your results – since stock generates costs and, consequently, affects the price of products (or your profitability).

    If you are still unable to store the goods, you can count on the dropshipping strategy. Thus, the delivery and stock of the products will be on behalf of another company.

    Choosing the printing method

    There are different methods to transfer the image to the t-shirts, and they can influence the care that the customer must take with the product. Besides, there are different printing techniques. Learn more about them below.


    It is also known as silk-screen. In this modality, the prints are recorded through screens, each responsible for receiving a color. That is, if the design has more than one shade, a proportional number of frames should be used.


    The sublimation printing process is done using a hot press, which will transfer the design to the shirt. This option is more restricted and only allows work on white polyester fabrics.

    Direct digital printing

    Finally, indirect digital printing, the design is printed on the shirt using a printer.

    Definition of commercial aspects

    Now is the time to define issues related to your sales. Pay attention to legal issues: in e-commerce, the Consumer Protection Code ensures the right to exchange and return at no cost to the customer.

    The main points you should plan for are:

    Product Details

    In addition to identifying all costs related to production and defining the profit margin for pricing, you must also plan the presentation of the products. For this, list the technical information (the type of fabric, numbering, etc.), create a call that attracts people’s attention and uses quality photos.

    Service Channels

    Define the ways for the customer to contact your company. Among the main options are: the phone, e-mail and chat on the website. You can also use social media to connect with your audience and promote products and promotions, for example.

    Exchanges and returns policy

    Create a clear exchange and return policy and make it available on the website so that customers can access it at any time.


    Here, you will plan to hire carriers and negotiate freight and delivery times. It is also necessary to formalize the processes related to reverse logistics, responsible for ensuring the flow of exchanges and returns.

    A t-shirt store is a great niche market that, if well explored, can guarantee the success of your business. Offering quality products and with current themes, you can guarantee a faithful and always present audience. Besides, there are great chances of these people becoming the biggest promoters of your company, recommending e-commerce to family and friends.

    So don’t waste time and create your online store today.

    Did you like our tips? So share this post on your social networks and let more people know how to proceed to have your business selling t-shirts!

    Have any questions? Contact us with e-commerce experts and other retailers, and submit your question. Are you thinking about creating a practical store? Take the test and find out if you are ready.

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