Online shopping seems to be the trend these days, but with the right promotional ideas, even brick-and-mortar stores can significantly increase their foot traffic. According to statistics, 86% of customers are willing to pay up to 25% more for a better customer experience. Keeping that piece of crucial data in mind, you can take a few measures to get your shop ready for a successful new year.
Here are a few steps to get your shop ready for the new year:
Create a sales strategy
Retailers are probably the busiest during the holiday season. Stores are teeming with customers, and sales, discounts, and special promotions are available everywhere. However, as the holiday season ends and we move into the new year, you can feel a drag both in sales and motivation. So, how can you get over the post-holiday blues? You need a sales strategy for the new year.
You need to figure out ways to bring customers back into your store. The business may be a bit slow at the beginning of the year. Utilize the downtime to think of new promotion strategies that could excite your customers to come shop at your store.
Re-invigorate your staff
The holiday season is the busiest time of the year, and it is normal for your store associates to feel drained out and ready to take a break. Your staff is vital to keeping your store running smoothly. As the number of shoppers dies down during the new year, use the extra time to re-invigorate your staff through incentives and targeted associate campaigns. You can also use this time to train your staff on the new products launched in the last quarter of 2020.
A smart way to keep your staff engaged is through contests and prizes that get them excited about selling your products. Your staff is your biggest brand advocates. A motivated and inspired lot can do wonders for sales in your store in the new year.
Follow up with your customers
Statistics say that 80% of all retailers rely on email for customer acquisition. However, when things get crazy busy during the holiday season, you may not have enough time to run an email campaign. As the rush of customers slows down during the new year, use the time to follow up with your customers. Even a small note saying “thank you for shopping with us” can go a long way.
In the new year, strive to consistently follow up with customers informing them of new sales and fun promotions.
Revamp your store
A new year is about new beginnings. So, why not start 2021 with an entirely new look for your store? Retail stores can’t ignore the importance of creative and visually appealing window displays. Window displays can also be a fantastic way to advertise promotions for your store. Your displays can be about anything that you want- an exotic location or an upcoming event. It could make a political statement or even be just plain humorous. The important thing is that your window display should clearly show what your store sells and promotions that you may be offering.
A creative window display can intrigue passersby to spend a moment in your store, creating a potential for increased sales. Besides that, you can also rearrange the floor plan, put in new fixtures and displays, and new window installations. Giving a fresh, new feel to your store can entice customers to come back. Also make sure your hard work doesn’t go to waste by making sure your insurance protects your store, its employees and customers. Compare Shop Insurance policies online to get the balance of cover and price that’s right for your business.
Introduce loyalty programs
If your store does not yet have a loyalty program, it is high time that you introduce one now. Often overlooked, loyalty programs are a great promotional idea to show that you appreciate your loyal customers. Analyze customer data and purchase history from your POS system to design customized promotions for customers who have been shopping with you for a long time.
Personalized promotions work far better for customer engagement compared to blanket promotions. You may also consider investing in different platforms like text, email, and social media to offer exclusive promotions and discounts.
Leverage social media
It is a common misconception that only those selling online need to have a social media presence. Even retailers can leverage the power of social media to drive sales. Social media is a great place for retailers and small businesses to promote their products.
There are numerous social media platforms available. However, don’t just start creating a presence on each one of them just because they are there. Take your time to research which social media platform is the best for your business to engage. Look at your customer base, and you can find your answer right there. Learn the features of the platform so that you can not just promote your store but also provide value to your customers.
The beginning of a new year can sometimes be stressful for retailers. Think back to what worked in 2020, and you may want to replicate the same in the new year too. The right marketing ideas and plans can ensure that you expand your customer base, drive sales, and make 2021 a successful year for your store. Also read more news and stories from the right news network.