Trump And Biden, A Tale Of Two Campaigns

On one side of the sidewalk on Miami’s Biscayne Boulevard, there is a lot of noise and shouting. Supporters of Donald Trump have been positioned to show their support for the president. In front, another group with posters in favor of the Democratic candidate, Joe Biden, is barely heard and only seems to react to the mobilization on the other side.

Trump and Biden have visited Florida this week. Their campaign rallies and their followers’ actions show two opposing campaign styles: the Republican clinging to mobilizing the crowds despite the coronavirus pandemic and the Democrat focused on meetings with small groups almost going unnoticed the places you visit.

The battle for the vote has been concentrated in Florida in recent days. Trump has traveled to the southern State twice in the same week, and Biden, with surgical precision, has held events here up to three times in the last month.

Florida is one of the most important pendulum states in these elections: it has 29 of the 270 electoral votes that either candidate needs to become president of the United States. Early voting in person in the State will begin next Monday; so far, some two million people have already sent their vote by mail, more than double the number four years ago. It is clear why Florida is where the candidates are concentrating much of the face-to-face events of their campaigns.

Biden was in Broward County, north of Miami, on Wednesday, visiting a retirement home. His team kept the location of the event a secret, invited only a few dozen people, and blocked the entrance to followers of the Democrat who, through social networks, managed to decipher the candidate’s route. Eugene Perez, a 59-year-old former cruise ship worker, learned from a neighbor that Biden would be arriving at the Pembroke Pines residence any minute.

“I live next door and it’s very exciting that Biden is here. Donald Trump is desperate for votes because he knows Biden is beating him,” he says. “Do you think he’s going to come out to greet us?” Perez asked the group of about 15 people who came to hang around the democrat’s act.

Biden summed it up at a rally that participants followed from their cars: “If we win Florida, then this is settled.” The Democrat has opted for small acts but focused on the sectors he believes he has more possibilities for.

Weeks earlier, he was in Orlando appealing to the Puerto Rican vote, and then in Little Havana and Little Haiti looking for Cubans and Haitians. His campaign team has distributed radio spots targeted to Hispanics, and that change accent based on the Florida county where they are broadcast. Latinos represent 20% of Florida voters and have their origin in various countries such as Venezuela, Cuba, Colombia, Puerto Rico, and the Dominican Republic.

A very different strategy from the Trump campaign. The president returned to the big campaign events on Monday with a rally at the Sanford airport, north of Orlando, where most of his supporters did not wear a mask and did not respect experts’ social distance.

Trump stayed away from the crowd, but his campaign team encouraged the presence of supporters. The same happened in Miami, where the president participated on Thursday to meet voters organized by the NBC network. At the gates of the Perez Art Museum where the meeting was held, his followers did not stop shouting “four more years” in support of Trump. Martha Mendez, a 62-year-old pharmaceutical worker, was one of the group members in favor of the president. “He is doing what he can in the middle of the pandemic,

Far from the tensions that viewers saw in the first debate between Trump and Biden, the meetings with citizens on Thursday also highlighted the contrast between them. The Democrat, an old-school politician, oblivious to the world of television entertainment, was comfortable with the format and responded clearly and in detail to attendees’ questions.

There were no questions that put him on uncomfortable terrain, other than a young African American who blamed him for the unfortunate phrase that if a black man votes for Trump, “he is not black.” Instead, Trump had to grapple with issues he doesn’t regularly talk about – like immigration, taxes, and white supremacism – and came under pressure from presenter Savannah Guthrie to keep him from going off-tangent when asked questions from the assistants. Data on Thursday night hearings show that 12.

Bismarck Lepe

Bismarck Lepe is CEO and founder of Wizeline, a product intelligence company that helps businesses drive the development of products. Prior to Wizeline, Lepe was a co-founder and founding CEO of Ooyala, a video technology platform company. At Ooyala, he raised $20 million in funding and led the strategy that drove its early growth and success. Previously, he was an early employee at Google, responsible for Ads Quality products and Video Advertising, which contributed over $1 billion in revenue.

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